
Indians Spent 1.1 Trillion Hours on Smartphones in 2024: EY Report
India’s digital consumption reached an unprecedented milestone in 2024, with Indians spending a staggering 1.1 trillion hours on smartphones. According to EY’s annual entertainment report, 70% of this time was devoted to social media, gaming, and video streaming. This surge in digital engagement has reshaped the country’s media and entertainment (M&E) industry, pushing digital media…