In a spectacular showcase of fandom meeting automotive innovation, Mahindra & Mahindra’s special-edition electric SUV— the BE 6 Batman Edition—has achieved a milestone that even Gotham’s Dark Knight might envy. When booking opened at 11:00 a.m. on August 23, 2025, all 999 units were snapped up in a stunning 135 seconds—just over two minutes.The Times of IndiaCarWalewww.ndtv.com
From Limited 300 to Nearly 1,000: A Surging Demand
Initially announced on August 14, the BE 6 Batman Edition was conceived as a highly exclusive run of just 300 vehicles. But the moment Mahindra saw overwhelming pre-launch interest, they smartly scaled the run to 999 units—only to watch them vanish within moments of release.Navbharat TimesThe Times of India+1
A Collector’s Dream Built on Substance
This isn’t merely a cosmetic thrill. Based on the top-tier Pack Three variant, the Batman Edition packs serious EV performance. Under the hood sits a 79 kWh battery, feeding a rear-mounted motor with 286 hp and 380 Nm torque—capable of achieving an ARAI-claimed 682 km on a single charge.www.ndtv.comTeam-BHP.comWikipedia
Batman’s Style Meets EV Precision
Styled with meticulous dark elegance, the BE 6 Batman Edition exudes Gotham vibes:
- Striking satin-black exterior contrasted with Alchemy Gold accents on suspension components and brake calipers.
- Bat emblems appear everywhere—from hubcaps and quarter panels to rear bumper and head-up lighting.
- Inside, buyers find charcoal leather and suede upholstery, accented with sepia-gold stitching, a numbered brushed-gold plaque, and a Batman-themed animation on the infotainment display.
Priced at ₹27.79 lakh (ex-showroom)—a modest premium over the standard Pack Three variant—this edition strikes a balance between thematic flair and hardware integrity.Batman NewsCarWale
Booking Frenzy: A Flash Sell-Out
When bookings kicked off at 11:00 a.m., the BE 6 Batman Edition flew off the virtual shelves. Dealers and online buyers alike were left racing to secure theirs—by 11:02 p.m. (or just 2.25 minutes later), every unit was claimed.
Mahindra even offered customers a chance to select a badge number from 001 to 999—though the numbers weren’t exclusive, meaning multiple buyers might end up with the same numeric emblem.CarWale
Epic Timing: Delivery Meets International Batman Day
Adding another layer of theatrical timing, Mahindra confirmed deliveries would begin on September 20, 2025—International Batman Day. It’s a fitting nod to the fandom and underscores the edition’s unique cultural footprint.CarWaleNavbharat TimesThe Times of India
Why the Rush?
This rapid sell-out spotlighted a few key moments:
- Cultural cachet meets practical EV performance—fans didn’t just want a themed car; they wanted a real, high-spec EV wrapped in iconic design.
- Scarcity drives excitement—expanding availability yet still hitting sell-out so fast speaks volumes about demand.
- Marketing meets fan culture—collaboration with Warner Bros. Discovery and Nolan’s Dark Knight Trilogy created a launch that felt more like a collector drop than a car unveiling.Batman NewsTeam-BHP.comwww.ndtv.com
As one Reddit user quipped in r/CarsIndia, “They need to take out a Thar Joker edition now,” capturing the mood of an enthusiast community hungry for more creative, limited-run offerings.
