In a pioneering move toward inclusivity in the beauty industry, Grupo Boticário, in collaboration with Brazil’s CESAR Innovation Hub, has unveiled the world’s first AI-powered lipstick—aptly named the Smart Lipstick®. This groundbreaking innovation aims to empower individuals with motor disabilities and visual impairments, enabling them to apply lipstick independently and with precision.
A Seven-Year Journey of Innovation
The development of the Smart Lipstick® is the culmination of a meticulous seven-year research and development partnership between Grupo Boticário and CESAR. The project brought together a diverse team of 42 professionals, including engineers, product designers, user experience experts, and diversity specialists. Their collective expertise led to the creation of a device that seamlessly integrates artificial intelligence (AI), computer vision, and robotics to deliver precise, automated lipstick application.
How the Smart Lipstick® Works
The Smart Lipstick® operates through a series of sophisticated technological processes:Grupo Boticário+2PRWeb+2Grupo Boticário+2
- Facial Recognition: The device captures a high-resolution photograph of the user’s face to accurately map the contours of the lips, distinguishing them from the surrounding facial skin.
- Lip Mapping: Advanced computer vision algorithms analyze the image to identify the exact boundaries of the lips, ensuring the application is confined to the desired area.
- Robotic Application: A robotic arm applies the chosen shade of lipstick with exceptional accuracy, following the predefined lip contours.
- Verification: After application, the system takes another photograph to verify the quality and precision of the lipstick application, ensuring a flawless finish.
The entire process is completed in approximately two minutes and can be initiated with simple button commands, making it accessible to users with varying degrees of mobility.
Addressing Industry Gaps
The Smart Lipstick® addresses several longstanding challenges in the beauty industry, particularly concerning accessibility:
- Packaging Design: Traditional lipstick packaging often requires significant hand strength and dexterity, posing difficulties for individuals with motor impairments.
- Applicator Limitations: Standard lipstick applicators may be challenging for users with limited fine motor skills, leading to uneven application or the need for assistance.
- Inclusivity in Beauty Practices: Historically, individuals with disabilities have faced barriers to participating fully in beauty routines, impacting their ability to express personal style and boost self-confidence.Grupo Boticário
By tackling these issues, the Smart Lipstick® promotes autonomy and inclusivity, allowing users to engage in beauty practices without external assistance.
Recognition at SXSW 2025
The innovative nature of the Smart Lipstick® has not gone unnoticed. At the South by Southwest (SXSW) Innovation Awards in 2025, the project received the prestigious “People’s Choice” award. This accolade is a testament to the device’s potential to transform lives and set new standards for inclusivity in the beauty industry. PRWeb
Collaborative Efforts and Future Prospects
The success of the Smart Lipstick® is rooted in collaborative efforts:
- CESAR’s Expertise: With nearly three decades of experience in innovation, CESAR played a pivotal role in integrating advanced technologies such as AI and computer vision into the device.
- Neurobots’ Contribution: Specializing in neurotechnology, Neurobots enhanced the project by focusing on industrial design and refining the computer vision algorithms, improving the device’s precision and user experience.
Looking ahead, Grupo Boticário plans to conduct consumer research to gather feedback and insights, aiming to refine the Smart Lipstick® further. The goal is to ensure that the final product meets the diverse needs of its users, making beauty routines more accessible to all.
A Milestone in Inclusive Beauty
The introduction of the Smart Lipstick® signifies a pivotal moment in the beauty industry, highlighting the importance of inclusivity and technological innovation. By leveraging cutting-edge technology to address real-world challenges, Grupo Boticário and its partners are setting a precedent for future developments aimed at making beauty accessible to everyone, regardless of physical limitations.Grupo Boticário+1PRWeb+1
As the beauty industry continues to evolve, the Smart Lipstick® serves as a reminder that true beauty lies in diversity and the ability to empower individuals to express themselves freely.
