Indians Splurge ₹75,000 Crore in One Day!
In an unprecedented display of festive enthusiasm, Indians went on a record-breaking shopping spree this Dhanteras 2025, spending an estimated ₹75,000 crore on gold, silver, and vehicles in just one day.
According to a report by Moneycontrol, total gold sales touched around 46 tonnes, amounting to nearly ₹60,000 crore, despite record-high gold prices hovering around ₹1.30 lakh per 10 grams. The Confederation of All India Traders (CAIT) noted that this was one of the highest single-day gold sales figures in India’s retail history.
Alongside gold, silver also glittered brightly. As per Greatandhra, silver purchases totaled roughly ₹15,000 crore, with customers flocking to jewellers and bullion markets across Delhi, Mumbai, Chennai, and Ahmedabad. The rising silver demand was partly driven by younger buyers who preferred silver coins, bars, and small ornaments as more affordable alternatives to gold.
But the shopping spree didn’t stop at precious metals. The automobile industry also witnessed a record-breaking day. Business Standard reported that over 5 lakh two-wheelers and 1 lakh cars were delivered across India on Dhanteras. Of these, Maruti Suzuki alone accounted for about 51,000 car deliveries, marking one of the company’s strongest Dhanteras performances ever. Other major automakers like Hyundai, Tata Motors, and Mahindra also reported double-digit growth in festive sales compared to the previous year.
The combination of auspicious buying traditions, discounted festive offers, and rising consumer confidence fueled this spending wave. Despite inflationary pressures, high interest rates, and global economic uncertainty, Indian consumers opened their wallets wide, reaffirming faith in domestic consumption.
According to Coinfomania, this massive surge also highlights India’s strong cultural ties to Dhanteras — a festival associated with prosperity and wealth. Gold and silver are traditionally purchased on this day to bring good fortune, while many families also invest in vehicles, electronics, and property as part of the celebration.
Economists believe this year’s record-breaking spending is more than just emotional buying — it signals robust consumer sentiment and a potential boost for the Indian economy. Analysts say that such high-value purchases suggest a healthy rebound in middle-class income and confidence.
Ritesh Jain, an independent market expert quoted by Moneycontrol, said, “This level of festive consumption underlines the strength of India’s domestic economy. Even with rising costs, households continue to prioritize gold and automobiles as both status symbols and long-term investments.”
Retailers across the country also reported overwhelming footfall. Jewellers in major cities extended store hours, while automobile showrooms delivered vehicles round-the-clock to meet demand. Some dealers described scenes reminiscent of “wedding-season chaos,” with buyers queuing for deliveries well past midnight.
However, experts cautioned that such record single-day spending doesn’t necessarily translate into long-term sales growth. A Business Standard analysis pointed out that much of the Dhanteras buying is pre-planned and front-loaded, meaning some of the future festive or year-end demand may already have been realized.
Still, the one-day numbers are hard to ignore. Combining gold, silver, and vehicle sales, India’s Dhanteras 2025 spending likely surpassed ₹75,000 crore, marking one of the biggest consumption surges in recent memory.
A Cultural and Economic Statement
This massive spending isn’t just a matter of celebration—it’s a reflection of India’s evolving consumer story. As the country’s middle class expands and aspirations rise, spending on gold, cars, and luxury goods is no longer limited to the wealthy.
In rural areas too, rising incomes and digital payment access contributed to the boom. UPI transactions and online jewellery orders saw sharp spikes, as per Greatandhra, showing how digital India is transforming even traditional buying rituals.
Looking Ahead
As Diwali sales continue, economists expect similar momentum through November, driven by pent-up demand and festival-season bonuses. While global economies struggle with slowdown fears, India’s festive data provides a bright spot of optimism.
In a single day, Indians turned tradition into a trillion-rupee celebration — lighting not just diyas, but also the engines of economic growth.
