The Cultural Impact of the Barbenheimer Phenomenon
In the summer of 2024, cinema witnessed an unprecedented cultural moment dubbed the “Barbenheimer” phenomenon. On July 21, two highly anticipated and radically different films—Barbie by Greta Gerwig and Oppenheimer by Christopher Nolan—were released on the same day. What began as a clash between genres quickly turned into a viral social media sensation, sparking memes,…